Warid Telecom is a joint venture between Abu Dhabi Group & SingTel Group. Warid Telecom continues to expand and take the network and its subscribers to the most dominant levels of Pakistan. Their goal is to become the Primary service provider for all communication needs in Pakistan.
Warid has introduced Glow Dosti, a revamped package aimed at Pakistani youth. Warid claims that Glow Dosti will offer its users with an opportunity to talk to their friends and family at lowest possible calling rates. This would be coupled with SMS and GRPS bundles. Glow Dosti campaign features a song, a thematic TVC and tactical ads for voice, SMS and mobile internet. Warid wanted to get the youth engaged through a customized Warid Glow activity that will be held across the country at different colleges, universities, shopping and entertainment venues.
After evaluating Warid’s interesting requirement, MetaAbstraXion proposed a fun dance activity powered with Augmented Reality Technology that surely engaged the youth just the way Warid wanted it to be. The idea was to engage the youth in to a dance activity where they are allowed to dance on stage with virtual on-Screen Dancers. The activities went amazing it resulted in a cheerful interactive experience for the youth, it engaged everyone at the venue and they all loved dancing with the On-Screen official virtual performers.